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SingaporeStar.com Saturday 11th February 2012 Volume 067/10
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    Marketers, Get Back To Boring
    Source: Ad Age
    Thursday 11th March, 2010  


    Warning: This column may put you to sleep. Yes, this is a pattern. Early last year I called for a "slow marketing" moment. Late last year, I suggested we fixate on three basic words to survive 2010... ...

    Read the full story at Ad Age


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